In today’s online climate, the videos are becoming an important source of marketing/campaign. According to market analysis, 55% of people watch online videos on daily basis. It shows that promotional videos can target a wide range of customer. In developing internet traffic, interesting, creative and fun promotional videos are an important source to distinguish the business activities or operations. YouTube is one biggest music streaming platform that targets a wide range of digital audience. Business can also use other social media platforms to publish their promotional videos. The culture of promotional video is increasing in business because this marketing strategy has different advantages for business.
Advantages of using promotional video for business
Video sells experience instead of just photos
The video is an effective tool to share experience, stories, events or essence of words. With the help of digital graphics, sound, music, a business can share its success stories, sales stories or can share the experience of other people that are a good source of bringing people together. By sharing personal experiences and events, a business can grab the attention of viewers that will indirectly increase their sales and profit.
Develop instant connection
Videos help to build an instant connection with viewers because business can use high-quality graphics, techniques and effects to build a strong image of your business among people. It helps to build a strong brand establishment of any business. Developing a strong connection with targeted customers is important for every business at every scale because every business needs to secure their market share that is possible by developing awareness among customer about a specific product or service.
Establish trust among customers
Videos can indulge the viewers in the specific environment or feel. For example, if a video is showing someone relaxing at the seaside and enjoying some delicious food that people will automatically believe in the fact that specific food or product will give a delicious taste and an enjoyable time. Thus, content, graphics, and stories of videos help to build trust and confidence among people (wpmudev.org, 2017).
Video marketing can explain things better
With the help of a video source, the business can easily communicate their business vision or mission to other people. Graphics, sound, music, emotions etc. in videos can stimulate senses of viewers and he/she will better understand the purpose of a specific product or service.
Give more shareable content to mobile users
In the world of social media, people like to share content with each other and videos are the best source to stimulate sharing among social media users. Videos also gave more shareable content to mobile users and sharing works as the fast spread of words among people. It means that people automatically target more people with shareable content.
On the basis of these advantages, it can be described that promotional videos are important for any business because of increasing competition in the market. Business and industries are increasing at an international level and targeting more customers at international boundaries. Due to expanding markets and due to increasing competition, it is important to build a distinct position or brand establishment among competitors that can be done through videos.